NEGUP = Never Ever Give up! 永不言弃!
From China's Greater Bay Area to five continents

It began with one shipment.
It won't end there.

NEGUP started as a food trader connecting harvests to harbours. Today we bring energy, machinery and food to the world's fastest-growing markets — and the story is still being written.

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0 Integrated businesses
0+ EPC Project Delivery
0+ Export markets
0 Continents served
Our Story

Three businesses. One thread.
Built — not bought.

Four chapters, told straight. How a food trader became a three-mission group.

01
Chapter One · Food

It started with the harvest.

We learned trade the honest way — rice from Asian fields, seafood from cold waters, oil in every kitchen. Food taught us the only currency that matters in business: trust.

02
Chapter Two · Machinery

Then the world began to electrify.

As batteries took over, factories needed tools. So we built them — assembly and testing machines that now run inside battery plants far beyond our own.

03
Chapter Three · Energy

Now, we store the sun.

Renewables are booming exactly where the grid is weakest. We deliver lithium storage — cells, packs, containers — to places where reliable power means progress.

04
Chapter Four · Now

One thread runs through it all.

Food, machines, energy — one supply chain, engineered in China, opened to the world hand in hand with local partners. Every chapter makes the next one stronger.

The Companies

Three missions. One promise.

Each NEGUP company tells its own chapter — follow the one that matters to you.

Compare the three business lines
Why NEGUP

An operator, not a middleman.

Own factories. Own supply chain. One-stop service. That is what makes the difference on the ground.

Own Manufacturing Base

Machinery built and tested in our own workshops in Guangdong — not outsourced, not re-labelled.

Chain Integration

From cells and BMS to container bodies — we consolidate upstream partners and own the final quality gate.

Emerging-Market Focus

Africa, Southeast Asia, the Middle East and Latin America — we go where the grid is weakest and demand is loudest.

Turnkey Delivery

Site survey, layout design, commissioning and operator training — one team, one contract, one accountable partner.

Quality system & certifications

Inside the workshop

No stock imagery — this is our own line, running.

Robotic assembly in-house
Automated cell line
Tested before shipment
Three Missions, Told in Motion

What we move. How it's built. Where it lands.

Three chapters — food from the sea, machines that build the future, and energy projects standing on the ground today.

01

From the Sea, With Care

NEGUP FOODS · Ocean nutrition for growing markets
Wild-caught, cold-chain ready

Protein is the first thing a rising economy asks for. We source from the open ocean and move it — sardines, mackerel, tuna — into markets where a reliable food supply is not a given but a goal.

  • Wild-caught & aquaculture sourcing
  • Cold-chain & reefer container logistics
  • HACCP-aligned handling standards
Source Food Products
02

The Lights-Out Factory

NEGUP MACHINE · Full-automation battery assembly
Cell to pack, fully automated

A battery line is a promise about quality. Ours runs on robotics, vision inspection and repeatable cycle times — the same discipline whether you are building 18650 packs or 314Ah prismatic modules.

  • Robotic handling & automatic fixture flipping
  • Laser welding with vision verification
  • Grading & aging stations in-line
Explore Machinery
03

Power That Stays Put

NEGUP ENERGY · Containerised storage, delivered turnkey
Commissioning on site

A grid does not fail politely. Where diesel is expensive and sunlight is abundant, a containerised battery system is the difference between a business that runs and one that waits.

  • LiFePO4 cells & BESS container integration
  • Solar-plus-storage for C&I and mini-grids
  • Turnkey delivery — factory test to site commissioning
Discuss a Storage Project
Where We're Heading
“The next great story of business will be written in clean energy — and we intend to be one of its authors.”
IntegrateOne supply chain, from raw material to running machine.
Go furtherTo the markets the world forgot — first.
Build to lastBusinesses designed to outlive their founders.
Milestones

Built chapter by chapter.

Food

Trade, from the source

Started with agricultural and seafood trade, building supplier networks across Asia.

Machinery

Into battery equipment

Grew an own-factory capability for battery assembly, welding, grading and testing lines.

Energy

Energy storage, global

Expanded into LiFePO4 storage — cells, packs and containers for homes, business and grids.

Now

One integrated group

Three companies, one supply chain, one standard of accountability across five continents.

Global Footprint

Engineered in China. Opened to the world.

Our enquiries and shipments today come from six regions — each with its own playbook.

Africa

Nigeria, Ghana, Senegal, Kenya — grid storage and solar street lighting.

Southeast Asia

Vietnam, Indonesia, Philippines — pack assembly and testing lines.

Middle East

UAE, Saudi Arabia — C&I storage and turnkey projects.

Latin America

Mexico, Brazil, Chile — containerised BESS and industrial backup.

South Asia

India — gigafactory tooling and energy storage supply.

Europe

Battery equipment for resellers and integrators.

Where it lands

From the workshop to the water — projects and shipments already moving.

Solar & storage on site
Cold-chain for export markets
Get in Touch

Tell us what you need. We'll answer in 24 hours.

Whether it is a single machine or a full plant, send us your requirement and our engineering team will come back with a concrete proposal.

WhatsApp+86 153 0769 0902 Emailinfo@negupgroup.com
Head OfficeDongguan, Guangdong, China

Or message us directly on WhatsApp for a faster reply.

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